Dr. Siwalak Jierasup is a Thai expert in digital transformation and information technology management, currently serving as a Director at Sirisoft Public Company Limited, a technology solutions provider based in Bangkok. She graduated in Ph.D. in Information Technology Management from the Faculty of Engineering at Mahidol University in Thailand. Her research has been published in reputable journals, including the journal Sustainability. In her 2024 paper titled “A Change from Negative to Positive of Later Adoption Using the Innovation Decision Process to Imply Sustainability for HR Chatbots of Private Companies in Thailand,” Professionally, Her research interests focus on the adoption and sustainability of digital technologies in organizational settings, particularly within Thailand's private sector.